What is the thesis of mcdonaldization of society

Some people are less compassionate and unfeeling especially the new generation since most of them grew up in an environment where you can be served and assisted through a push button without a need for another.

Next we will look at each component and outline what they are.

According to Max Weber, formal rationalization is the search by people for the optimum means to a given end shaped by rules, regulations and larger social structures. Services tend to be impersonal and so stiff. While it is possible to create a new original MOOC every semester, it is more likely a basic structure will be created and subsequently altered each time in order to make their creation more efficient.


In terms of processes, the measurement is usually on speed, whereas for end result, the number of goods produced and served or their size. The computerization made it easier for the banks to serve the most number of people, in a wider range, anytime, anywhere without much human intervention.

Recently, they also came out with express banking centers in malls, supermarkets and other busy areas which were open on Sundays and holidays to accommodate busy clients aside from installation of ATMs everywhere. The customers have the satisfaction of knowing what they want usually before they get to the business therefore cutting down on the time spent eating.

Still, the food is not healthier than cooking a well balanced meal at home. This makes it more efficient for both the consumer and customer. Therefore, schools will become less effective at educating children as they will fail to develop creative thinkers.

The diminished quality of these products can only be disguised by extensive advertising which constantly repackages them to look new. Ritzer suggests that in the later part of the Twentieth Century the socially structured form of the fast-food restaurant has become the organizational force representing and extending the process of rationalization further into the realm of everyday interaction and individual identity.

The procedures are already tested for a number of years and are now the set standard of procedures in all company-owned stores and franchised outlets.

It is more efficient for a family to dive to McDonalds, order their food and eat it than it does to prepare a meal at home.

Calculability — numerical standards are set for both processes and end results. The communal meal is our primary ritual for encouraging the family to gather together every day. Workers in these organizations are judged by how fast they are instead of the quality of work they do.

Most clerical jobs are now performed through the use of computers and are usually automatic or programmed thereby removing human intervention in the process. It is worth considering whether the shared joy that food can provide is worth giving up. The packaging used in fast food industry pollutes the environment.

This is being done in McDonalds through the use of an operating manual which contains in written form the complete method for conducting the franchised business and provides detailed advice and guidance on how the business should be operated. Get Full Essay Get access to this section to get all help you need with your essay and educational issues.

Bank statements can be downloaded and printed anytime through the internet or receive faxed copy through instructions coursed through the phone. Included is the streamlining of processes, simplifying goods and services, and using customers to perform work such as cleaning up after themselves.

In conclusion, although I agree with Ritzer that it may be fun going out to eat from time to time, nothing can change the quality of family time by staying at home with a well balanced meal sitting together at a dinner table.

Although McDonaldization is supposed to be rational, it can lead to results that are irrational. With McDonalds catering to children, they have opened indoor play structures for children.

Predictability refers to the attempt to structure our environment so that surprise and difference do not encroach upon our sensibilities. Employees are specifically trained to do certain positions within the company, streamlining the process. Predictability — The emphasis that things will be the same from one time or place.

He further states that beyond dehumanization further irrationalities emerge; including the inefficient masses of red tape, over quantification leading to low quality work, unpredictability as employees grow unclear about what they are supposed to do, or the loss of control due to other things.

Get Full Essay Get access to this section to get all help you need with your essay and educational issues. This also applies to the workers in those organizations. Computer graded exams will be used more frequently than written essay exams to make it more efficient for the instructors.

In the recent years, they could use institutionalized rules that help them decide or even dictate to them — what to do.

McDonalds controls how the setting is by ensuring a quick turnaround from order to leaving the establishment. It was common to see long lines of people waiting to be served before bank teller booths.

Organizations want consumers to believe that they are getting a large amount of product for not a lot of money. Furthermore, Slater [8] goes on to demonstrate that the McDonaldization of education could have many negative side effects; particularly that it does not promote inquiry or creativity.The McDonaldization of Society is the search for maximum efficiency in increasing numerous and diverse social settings.

The McDonaldization Of Society Essay Sample

It has been stated that McDonald’s principles are beginning to dominate more and more sectors of society as well as the world. The McDonaldization of Society 5 () In the latest edition of this now-classic work, George Ritzer brings the McDonaldization thesis up-to-date dealing with many new examples and manifestations.

The major change in this edition is a new chapter on the “Starbuckization of Society”. McDonaldization is a term developed by sociologist George Ritzer in his book The McDonaldization of Society (). For Ritzer McDonaldization becomes manifested when a society adopts the characteristics of a fast-food restaurant.

McDonaldization is a reconceptualization of rationalization and scientific management. McDonaldization is the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world(McDonaldization).

The McDonaldization of Society Essay Sample

These principles include efficiency, predictability, calculability and control. According to Ritzer, the McDonaldization of society is a phenomenon that occurs when society, its institutions, and its organizations are adapted to have the same characteristics that are found in fast food chains.

These include efficiency, calculability, predictability and standardization, and control. The McDonaldization Of Society Essay Sample. George Ritzer has taken central elements of the work of Max Weber, expanded and updated them, and produced a critical analysis of the impact of social structural change on human interaction and identity.

What is the thesis of mcdonaldization of society
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